iRobot Roomba: “Productive”

My ‘Insight’:

You had to put in time and a bit of effort from your arms (I recognize it requires your full body but your arms are doing most of the work) with a regular Vacuum.

Your arms can still be active but now have the time to be more productive. Shift the thinking that Roomba users are “Lazy” to “Fun & Time Efficient”.

How it works:

Making a series of ads showcasing what a person can do using their arms. Can range from regular activities, self improvement, new interests, or even fun and humorous trials.

Font(s) used:

“Avenir Next”.

Target Market:

Constant time limited non-Roomba owners

Made ten 20 second videos and 3 print ads during the pandemic. The videos were recorded using a camera from my parents and in their living room. Props from & starring me.