PACIFICO: “WANDERER”

The Pacifico branding is being the beer that explorers or those that are active enjoy. From that I created in rough sketches various ideas and selected among them a app that will motivate to wander and explore.

What inspired this idea was not just a treasure to find but in the past an activity I enjoyed was simply to wander when I could anywhere and everywhere. You might live someplace all your life yet by simply taken the same roads you miss discoveries and visual treasures.