SEVENTH GENERATION: “You Really Recycled Me!”
The Seventh Generation brief was about selling who they are as a company. Their ideals vs a product. Seventh Generation want a worlds that we can pass on to our Seventh Generation.
Using that goal and after a couple of different ideas was made this one was selected.
People enjoy receiving recognition or at least something of value. One of the highest honors known to the general public are the distinguished awards from the entertainment industry.
Wanting to motivate and use in every aspect possible for this idea towards Recycling the idea that as a possible reward for a person who recycles they might win a notable Entertainment Award that was Recycled for the event. All being setup and sponsored by Seventh Generation.
YULA ENERGY DRINKS: “YULA SUGAR FONT SERIES”
YETI: “VS YETI”
iRobot Roomba: “Productive”
DORITOS: “The Doritos Cookbook”
PACIFICO: “WANDERER”
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