YULA ENERGY DRINKS: “YULA SUGAR FONT SERIES”

For a YULA Energy Drinks Copy based project I decided to use real Sugar as the Copy to not just inform but to create a visual of how much Sugar the competition has in their drinks compared to YULA Energy Drinks.

After sculpting each Letter in sugar I used my camera to take a picture, photoshop for edits, then carefully placing each sugar letters to form out a planned copy.

A Up-close Shot from my Note 9 Phone of the letter ‘R’ sculpted out from sugar on a black heavy-duty paper before any editing with Photoshop for greater negative space.