YETI: “VS YETI”

Insight:

YETI keeps your food cold by ensuring that the cold/air doesn’t escape or have heat enter. To do this it’s shell must be able to withstand not just the harshest weather but brutal outside attacks and not break.

Idea & How it Works:

Wanting to show the protection and sealed tightness that the Yeti offers for your food and drinks I first made an image of a Boxer attacking and only resulted in breaking his bones against the YETI.

After that I just kept on having new fun ideas towards this advertisement campaign that showcased the YETI's tight seal, shell, and power from other challengers, attacks, great dangers, and weapons.

Notes or possible changes per versions:

My professor loved it as it was but after speaking to others for their insight I’m considering removing the “YETI WINS” and replacing with small copy for better communication of what is being presented.